label.m formulations are where art collides with science. Conceived in salon, rather than in a laboratory, the dynamic, award-winning, fashion-led collection is loved by professionals and clients across the globe.

Launched in 2005 with 15 distinctive products, the current label.m collection incorporates 61 products categorised into a simple 4C system: Cleanse, Condition, Create and Complete.

The extensive offering includes the Organic, Lab Remedy; our new in-salon only professional treatment range.


label.m combines the most effective naturally sourced ingredients and essential oils alongside exclusive label.m technologies that ensure your hair is beautiful from the inside out.

There are six unique technologies within the label.m range, each one created for a specific need to give a top performance and flawless results.


label.m bridges the gap between fashion and hairdressing, pioneering new haircare trends and product innovations every season.

As the designers' and session stylists' hair care of choice, label.m is used backstage at London Fashion Week's 70+ shows a year. To date we have worked with some of the biggest industry names and have launched many 'beyond the catwalk' exclusive brand collaborations with key British design talent: GILES and Todd Lynn.

In Australia, label.m is the official and exclusive product partner to the Australian Fashion Chamber, a newly formed collaboration of industry professionals working to strengthen, protect and nurture the originality, influence and success of Australian Fashion both locally and globally. Label.m is also the styling product behind many Australian catwalks and look books. To date the Australian Artistic Team have worked with some of the biggest names in the industry including Hugo Boss, Gucci, Alex Perry, Josh Goot, Wayne Cooper, Rachel Gilbert and many more. Our amazing product range is also used on many photoshoots for Australia's most popular magazines such as Marie Claire, Cosmopolitan and Cleo.

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